Corporate Narrative Capability
Most organisations don’t lack strategy, ambition or brilliant ideas. What they often lack is the ability to tell those ideas so convincingly that people understand, remember and act on them. Storytelling is not just a communication technique. It is a strategic leadership capability.
Why storytelling is one of leadership’s most underestimated superpowers
In this practical and inspiring session, Stefaan takes us behind the scenes of powerful corporate storytelling. Why are our brains so receptive to stories? What makes them so persuasive? And how can leaders use these principles to engage employees, inspire customers, convince investors and rally everyone around a shared ambition?
Through surprising insights, real business cases and hands-on techniques, you will see how to make complex ideas accessible, bring strategy to life and turn inspiration into action. You leave not only with a fresh perspective, but with a practical toolkit to strengthen your own narrative capability, and that of your organisation.
Stefaan Vandist is an author, speaker and coach in strategic storytelling. He began his career as a strategic planner at Duval Guillaume, and today co-founds Narrative Nexus, where he works with choreographer Judith Clijsters to bridge strategy, storytelling and stage performance. Together they help organisations such as AB InBev, Arcadis, Intervest and Tomorrowland turn narrative capability into a driver of leadership, influence and transformation. He is the author of three books, We, Myself & A.I., Pretopia and Provotyping the Future, the last named Management Book of the Year 2025 in the Netherlands.